What does Genesis 37:4 mean?

Jacob lived in the land of his father’s travels, in the land of Canaan.

This is the history of the generations of Jacob. Joseph, being seventeen years old, was feeding the flock with his brothers. He was a boy with the sons of Bilhah and Zilpah, his father’s wives. Joseph brought an evil report of them to their father.

Now Israel loved Joseph more than all his children, because he was the son of his old age, and he made him a coat of many colors.

Joseph dreamed a dream, and he told it to his brothers, and they hated him all the more.

He said to them, “Please hear this dream which I have dreamed:

for behold, we were binding sheaves in the field, and behold, my sheaf arose and also stood upright; and behold, your sheaves came around, and bowed down to my sheaf.”